How To Find New Customers

New customers are one of the biggest issues for any business and of course necessary for long term success in your chosen field.

Any business needs to have a strategy for finding new customers and doing so is instrumental to the long term viability of your business.

There are many different ways to attract new customers, and it often depends on the type of business that you run as to how you generate new footfall.

A shop may well rely on footfall in the area to provide ‘walkins’ as a source of new business, whereas many virtual businesses don’t have this opportunity.

Additionally, with the high street struggling to compete with lower cost online options, footfall is falling.

Advertising has always been a good, consistent way of finding new customers, but is expensive and competing online can soon become prohibitively expensive.

Networking is a great way to reach new customers.

The theory behind networking is that you can piggyback on the client bases of similar businesses, that don’t compete with yours.

For example, a nail bar and a hair stylists have similar clients, but are non competing, so why not recommend clients to each other?

Networking does this for you. Imaging having 20 or 30 different local businesses recommending your services to their customers. Imagine how many people these business owners know between them and how your business could benefit from introductions via their owners.

Business networking groups work by connecting your business with the owners of other likeminded businesses, so that you recommend their services and they in turn recommend yours.

One of the most successful of these groups is The ROOM in Bedford which has a track record in building the businesses of its members.

Visit The ROOM and see for yourself how becoming a member will help you to build your business.

Cruising Holidays

Cruising Today

Perhaps it is because over 70% of the world’s surface is covered with water that we have a natural draw towards it, and many of us naturally gravitate to it, usually the oceans, for our leisure and holiday time.

In Britain, as an island, perhaps we see things differently to the mid-west farmer, or the central Asian herder, who maybe have never seen the sea, but popularity figures speak for themselves, and especially for those who love water that much, they want to be surrounded by it and choose cruising for their holidays.

The days of the ocean liner per se, are long gone. To book a passage to New York, or to Cape Town, one books, not a Continue reading “Cruising Holidays”

Online Shopping

Going Online Shopping

Many, many of us these days think nothing of reaching for the computer to make a purchase. Secure online financial transactions have with us for over twenty years, and the value of shopping online is globally said to now run at hundreds of billions of pounds per year.

As the practise became widespread, as with financial transactions anywhere, large sums of money will attract the attention of the thief. Thief, conman, pick-pocket, swindler, cheat, they have all been attracted to the internet and have been branded “the cyber-criminal”.

Cyber criminals range from super sophisticated to positively Continue reading “Online Shopping”

What Are Keyword Variations?

Latent Semantic Indexing & Keyword Selection

Choosing a keyword, search term or phrase for each of your pages of content used to be easy. Once you had selected a high traffic term, just repeat it everywhere and bish, bash, bosh, the traffic rolled in.

Things have changed however, and it’s now important to approach your choice of search terms with a little less gung ho and a little more intelligence.

If you simply repeat the same exact match keywords or phrase over and over in the important on-page elements then you will trigger a spam filter and rank badly.

The important elements that affect your rankings the most are;

  • Page Title
  • Heading Tag (h1)
  • Alt Text for Images
  • Page Content

Latent Semantic Indexing (LSI) is word association, related terms that mean the same or similar things. Google understands that a shovel and a spade are closely related, so instead of repeating “Shovel” over and over across the page, you can write naturally using “Spade”, “Digging Tools” etc.

Google adds up similar LSI phrases counting them all towards your overall content relevance. If you search for one of your keywords, you will see in the listings that related keywords are highlighted in the SERPs results.

Keep using natural language and use a variety of different phrasing in your content as well as in your backlinks and you will soon improve your organic search engine rankings.

Still not sure why you don’t rank for your main keywords? See why don’t I rank for my main keywords for in depth information about keyword selection and how you should implement them without over optimizing either your content or your back-link structure.

Roofing Construction

Roofing Construction

Standard house roofs today are built mostly with a symmetrical (equal) pitch. There are many individual shapes and styles, but they are all built to keep out the elements, wind, rain, snow and even excessive sunshine.

Roof construction in the UK up until the 1960’s was the domain of specialised carpentry, cutting all the required timber lengths by hand on site to each and every different buildings specification.

Traditional, or cut roofs are still utilised but Continue reading “Roofing Construction”